We congratulate Sainbury’s, winner of the first Home Grown Poinsettia Retailer of the Year which was presented by Meurig Raymond, President of the NFU to Simon Hinks of Sainsburys.
Meurig commented that he was pleased to see the cooperation between British growers and supermarkets in promoting the best in Home Grown produce. Accepting the award, Simon Hinks stated that they were delighted to see their policy vindicated in sourcing British grown plants for their poinsettia sales. It is gratifying to receive the recognition of growers of Sainsbury’s contribution to the development of domestic plant production. Also, it makes sense for them to source high quality plants where they can maintain close contact with the growers and benefit from a robust supply chain. Sainsbury’s supermarket has excelled in the promotion of Home Grown poinsettias and is alone in offering the British grown product exclusively to consumers in their stores.
The Home Grown initiative has arisen from a nucleus of interested growers who wished to promote their products as Home Grown and to differentiate them from imported produce giving consumers more choice and the possibility to obtain locally produced plants. (https://www.homegrownplants.org.uk/home-grown)
Award: British Poinsettia Retailer 2013
The criteria used in judging this award were:
• The percentage of British grown product within total volume sold
• The extent of marketing support of British grown product
• Investment in supporting the British poinsettia industry
All major supermarket and multiple retailers of this product have been considered and the winner advised as follows:
Winner: Sainsbury’s for their exclusive use of British grown poinsettia, being 100% of the plants sold. Their labeling
Meurig Raymond presents the award to Simon Hinks with Tracey Dunn (Hortipak) and Simon Davenport (BPOA)
has supported this and has given the consumer advice that British grown plants are best. They have also invested in heated transport specifically for the poinsettia crop in order to sell British product at its best.