(Photo credits: Princess Charlotte, a picture taken by her mother: Duchess of Cambridge and ‘Princess Charlotte’: Deliflor Chrysanten)
Princess Charlotte chrysanthemum
A unique chrysanthemum named after Princess Charlotte, daughter of Their Royal Highnesses The Duke and Duchess of Cambridge, is helping to raise funds for East Anglia’s Children’s Hospices (EACH).
EACH, of which The Duchess of Cambridge is Royal Patron, will receive 50% of all breeder royalties from the exclusive sale of the Charlotte chrysanthemum during the 2015/16 season.
The cut chrysanthemum flower, which is baby-pink with green tips, has been produced by the Dutch company Deliflor; the world’s largest chrysanthemum breeder. A competition to name the flower was launched and the winning name ‘Charlotte’ was suggested by Johan Heemskerk, UK sales manager for Beekenkamp Plants; a sister company to Deliflor.
The Princess Charlotte chrysanthemum is being grown as a pot plant, exclusively in the UK, by Hill Brothers in Chichester and is now on sale at branches of supermarket Waitrose.
Johan said: “On 5th May 2015, Deliflor posted a picture of the new chrysanthemum on Facebook, with an appeal to name it. It was the day after the baby Princess was officially named Princess Charlotte Elizabeth Diana at St. Mary’s Hospital and as the bloom was baby-pink, with green tips (symbolising new growth), I felt ‘Charlotte’, named after HRH Princess Charlotte of Cambridge would be a good name. After three weeks, my suggestion won with a large majority.
“The British Royal family, the Duke and Duchess of Cambridge in particular, are immensely popular in The Netherlands. Soon after the birth an article appeared in De Telegraaf, the leading Dutch newspaper, in which The Duke and Duchess thanked everybody for the gifts they received, they also encouraged everybody to donate to their charities.”
“This is why I chose EACH, as I believe the charity is doing fantastic work for children and their families in very difficult times.” This organisation cares for children with life-threatening conditions and assists their families; a charity very close to the heart of the royal couple.
In January of this year, before the variety was named, five wholesalers in The Netherlands were so impressed with the variety, because of its unique pink and green colour combination, that exclusive sales rights were given to them until Valentine’s Day 2016. After this date it will be available worldwide. (Rossano) Charlotte has all good characteristics of the Rossano chrysanthemum family and is very distinctive due to its large pink flowers and ray petals uniquely tipped in green. A truly royal flower!
To provide a more lasting character to the name-giving, it was decided to donate part of the royalties generated by ‘Charlotte’ to help fund the East Anglia’s Children’s Hospices (EACH), a very worthwhile charity for which Kate serves as royal patron. Mr Peter Persoon and Mrs Annie Beekenkamp, joint Directors of Deliflor and Beekenkamp Plants, decided to donate 50% of all royalties of the variety over 2015/ 2016 to EACH, including the prize money Johan won for choosing the name.
Karen Newton, EACH Cambridgeshire Fundraising Manager, said: “We’re delighted to have the support of Deliflor and Beekenkamp Plants, and it’s wonderful to know we’re inspiring companies outside of the UK to support our vital work. She added, “To donate the royalties from sales to EACH is a very generous gesture which ensures we can continue to deliver vital care and support to families when they need it most.”
Flowering pots at Waitrose
Flowering pot plants of the variety, produced at Hill Brothers nurseries, will go on sale for £8 at 180 Waitrose branches from May 2, Princess Charlotte’s first birthday, with 50p donated to East Anglia’s Children’s Hospices (EACH) for every plant sold.
EACH’s Karen Newton said: “We are delighted that Waitrose have chosen to support us through sales of these beautiful flowers.
“This generous gesture from Waitrose will ensure we can continue to deliver vital services.”
Hill Brothers’ MD, Greg Hill, commented that they were very pleased to be involved in this charitable project with the production of high quality chrysanthemum plants taking a place in their nurseries again.
Waitrose’s horticultural Buyer Tracey Telford said: “We’re happy to be able to support such a worthwhile charity and we’re sure that the Princess Charlotte chrysanthemum, with its beautiful pale pink petals, will be popular with customers this Spring.
“We’re also hoping that it will prove a popular bloom at the RHS Chelsea Flower Show in May.”
Princess Charlotte plays with a cuddly toy dog in a picture taken by her mother Credit: Duchess of Cambridge/ ‘Princess Charlotte’ Credit: Deliflor Chrysanten
Chelsea Flower Show
‘Princess Charlotte’, the beautiful, ‘decorative’ pink flower named after the daughter of the Duke and Duchess of Cambridge is being exhibited at the Chelsea Flower Show. The chrysanthemum is being entered for the prestigious Flower of the Year competition at Chelsea, which runs from May 24 to 28.