Home Grown- Guide for businesses

Home Grown Scheme

Home Grown – Mark and Labelling Scheme for businesses producing ornamental horticulture products / plants, which primary function is to identify their ‘home grown’ or local nature (a provenance mark).

“A Home Grown product is one that has undergone a modification and growing process with the input of substantial horticultural management and skill in the UK.”

Clarifications:

  1. A ‘Home Grown’ product’s origin must be traceable to the grower/ producer who must be part of the Scheme.
  2. An applicant for the Scheme must be registered by the BPOA and sign an agreement to the principles of the Code of Practice. Upon completion of this procedure, the mark (image files etc) will be distributed from the Executive Office directly to the Scheme Member who may then pass the information to the printer advising them of the contract terms and obligations, already agreed, which govern the use of the mark.
  3. It was agreed that young plants and seedlings would not normally be labelled with the mark for traceability reasons. The Home Grown mark is only applicable to plants/ products ready for retail.
  4. Any query regarding the status of propagation material, part finished plants imported from outside the UK or products comprising plants of varying origin, is to be referred to the Executive Officer.

How to use Home Grown Labels and Marks Scheme

Email bpoa@btconnect.com  or write to BPOA at the postal address

BPOA
PO Box 691
Chichester
PO19 9NA

 

  1. You will be supplied with an application form which you complete with details of your business and the use you propose for the mark.
  2. You will be required to sign this agreement to signify your assent to the Code of Practice and self audit procedure also the rules governing the reproduction of the mark.
  3. The completed application should be forwarded to BPOA and upon receipt you will receive an acknowledgement.
  4. Once the application has been accepted and approved you will receive a pack with further information including you certificate of registration and Scheme reference number.
  5. The image files will be distributed by email to you.

The Application form should also have with it the notes covering the 4 principles of the Home Grown code of practice and the rules governing the reproduction of the mark and a brief description of the self audit procedure, see :

home-grown-scheme-application-form

If you wish you can also download this document here:

home-grown-principles-2016

Usage guidelines – the logo

There are many benefits from adopting the Home Grown logo on your plant labels and marketing material not least the creation of one symbol that consumers will come to recognise whatever part of the country they live in as standing for British grown plants.

These guidelines have been created to ensure that these benefits are realised through the consistent and controlled use of the Home Grown logo by growers throughout the country.

Permitted use of the logo

The logo is only to be used in the formats shown in this document. All Home Grown logo artwork is available as eps, jpeg or png files from the BPOA.

Not permitted

  • stretching or scaling the logo disproportionately
  • reversing out of a coloured background
  • altering colours
  • moving the leaf/flag icon in relation to the text
  • using the leaf/flag icon without text

Usage guidelines – plant labels

Growers are permitted to include their business name and location/address on the label with the Home Grown logo. There are no requirements for the typeface or colour of this text. We recommend using a standard san serif typeface such as Arial, and keeping the text in black or the Home Grown blue. This gives the text clear visibility and complements the Home Grown logo. The Home Grown logo typeface is Century Gothic Bold.

Grower-specific text

Text recommended be updated to the following specifications:

Business name and address text recommended be set as Arial Bold or Century Gothic Bold in black or Home Grown blue centred under logo, with business name and location/address split onto two separate lines.

Home Grown colours

Pantone references  RED= Pantone 703C C=15 Y=100 M= 90 K=10

R=190 G=30 B=45

BLUE = Pantone 285C C=85 Y=50 M=0 K=0

R=85 G=117 B=188

Logo application – plant labels

Logo positioning on labels – the logo can be centred, positioned left or right, depending on space available. The logo must have a clear space surrounding all sides, no less than 1mm. The minimum width of the logo is 9mm.

Logo application – marketing and promotional

Use of standard logo – this logo can be used in all forms of marketing, promotional, advertising and stationery. The logo can be centred, positioned left, or positioned right, depending on space available. The logo must have a clear white space surrounding all sides, no less than 6mm. The minimum width for the logo is 15mm.

The usage guidelines may be downloaded here:

usage-guidelines
You can also use the logo flexibly in all your business marketing and communications which refer to Home Grown products. Here are some suggestions, please ask us if you need clarification:
logo-signs

 

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