The Home Grown labeling scheme, which promotes ornamental plants grown on British nurseries, was launched by the British Protected Ornamentals Association (BPOA) in February 2011.
The idea for the scheme originally came from National Farmers Union (NFU) member nurserymen Morris May and Bill Godfrey, supported by their local NFU branch, who wanted to tap into consumer interest in local produce. Home Grown received pump-priming funding from the South East England Development Agency (SEEDA), then HDC supported its development into a label that growers could use in their marketing.
Drawing on the marketing expertise of the committee and of Morris May and Bill Godfrey, the logo was redesigned to enhance its appeal. The criteria for Home Grown were also reviewed and a process has been developed to ensure compliance by users of the logo. Scheme membership has been made cost effective, to help widen the appeal of Home Grown. Finally, a marketing strategy was developed that aims to make Home Grown the leading scheme to distinguish British-grown ornamentals, with a logo recognised throughout the country by growers, retailers and gardeners.
In summer 2011, the Home Grown logo was successfully registered as a trade mark. The registered trade mark is a great step forward for Home Grown and will serve to further protect, differentiate and add-value to the scheme.
“The BPOA wants to develop the scheme to enhance the appeal of Home Grown to consumers in garden centres and encourage greater uptake by the multiples,” said BPOA chairman, Ian Riggs. “Although BPOA membership is mainly in pot and bedding plants we are happy to see it used across all of the UK ornamentals industry”.
The BPOA actively encourages its membership to become ambassadors for Home Grown, and urges the ornamentals sector to get behind one logo to distinguish British-grown plants. To support the scheme, marketing material is being produced and distributed along with this supporting website for gardeners, and further down the line, a website for landscapers, retailers and businesses
Growers can find out more about Home Grown and how to access the logos on the here.
If you want to be happy for one hour get drunk
If you want to be happy for three days get married
If you want to be happy for a week slaughter a pig
If you want to be happy for a lifetime create a garden
We love growing plants and want you to enjoy them too.
While not everyone is interested in where or how plants are grown, or even why, at all, growers of Home Grown plants are keen to give gardeners an insight to the industry, as well as sharing some of the trade secrets of how to get get the most from our plants. Although the scheme was set up to raise awareness of UK produced plants, we are, as an industry, keen to encourage gardening and the benefits to health, society and the environment that it brings. Although we have a long and proud heritage of horticulture in Britain, for the industry to survive, it is important that there is an awareness of careers and the benefits they bring.
Articles in latest news are aimed at informing as well as inspiring young people to enter the industry, but in particular our field of expertise. If that is not enough, many nurseries open their doors to the general public to see behind the scenes and raise money for horticultural charities, including Perennial and Greenfingers.